Thursday, November 18, 2010

RESULTS DON'T LIE

Ain't that the truth!!

Whether you are talking about tests, dates, or businesses, it isn't what you feel; it isn't what you think; it isn't what seems obvious; it is the results...
A "C" on a test
No kiss goodnight
Declining profits
There are results.  They are measurable.  They are real.  They are tangible.

If the numbers that are being published are real results.  They don't lie.

The veterinary profession is financially in a no growth phase and that is what the results are saying.

That doesn't mean your practice isn't growing.  It just means that if yours is someone else isn't.

We can sugar coat what we want.
We can feces coat what we want.

The reality is, WHAT ARE YOUR RESULTS?
Are you seeing more clients than you would like to?  Yes or No... No, well, we aren't but....  Either you are or you aren't or you have no clue.
Are you taking home as much money as you would like to?  Yes or No... No,but....  Either you are or you aren't or you have no clue.
Are you doing as many lab profiles as you would like to?  Yes or No... Kinda....  Either you are or you aren't or you have no clue.

Oh, you don't know your results?
Oh, you don't have any goals?
Oh, your version of a thermometer is a damp finger in the air that says, "it feels cooler today".

Come on, get with the program.
Stop with the gut feeling and get some real results to look at.
Stop sniffing the air and measure real results
Stop pretending you have goals and create real goals.

How was last month?  It felt busy...well was it?  how do you know?
Last year really sucked....Really?  How sucky was it?  What were your numbers?

If RESULTS DON'T LIE and your results are great...KEEP UP THE OUTSTANDING WORK and continue to work harder.

IF RESULTS DON'T LIE and your results are bad...how bad are they?  What are you doing to improve them?  Are you marketing or laying off staff?  Are you upselling or closing early?  Are you working smarter or suicidal.

IF RESULTS DON'T LIE and you don't have any measurable results...then you are lying!!

Take a look at 2009--real numbers
Take a look at 2010-- how do they compare

Identify the differences in the results.  Identify solutions and implement.  Don't just stand there...DO SOMETHING!!

If RESULTS DON'T LIE and you are have no results, you have no clue where you are; you have no clue where you are going; and you will have no clue when you get there.

Take a serious look at your practice.  You are either in good shape and moving forward or you are not.

RESULTS DON'T LIE!!

But people do....

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